Facebook Ads for Tow Operators

Your trucks earn nothing parked.

Every hour without a call is money that doesn't come back. We run Facebook ads that make your phone ring before the engine cools.

The math keeping owners up at night

$0

Average revenue
per tow call

0hrs

Average idle hours
per truck per day

$0

Annual loss per truck
from idle time

Based on $285 avg. tow revenue × 5 idle hrs/day × 52 weeks

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$14.30Average cost per inbound tow call
3.2xReturn on ad spend in month one
911Emergency contract secured after visibility campaign
Case Study 1 — Solo Operator

Marcus Webb · 2-truck operation

Decatur, GA

Ad Account — Before
Campaign Spend$0.00
Impressions
—
Clicks
—
Calls
—

No inbound calls logged today

Before Dispatch

  • 0 Facebook ad spend
  • 4 Google reviews
  • Averaging 3 calls/day
  • Relying on rotation list only
Ad Account — Active
Monthly Spend$1,100
Cost per Call
$14.20
Monthly Calls
~78
ROAS
3.2x

8:14 AM — Inbound tow call

8:31 AM — Inbound tow call

9:02 AM — Inbound tow call

After 60 Days

  • ✓$1,100/mo ad spend
  • ✓67 new Google reviews
  • ✓9–11 calls/day average
  • ✓Rotation list + direct inbound

"Marcus was working the radio 14 hours a day and still missing calls. Within 8 weeks, Dispatch ads were generating more inbound volume than his entire rotation list combined."

Net Revenue Added+$38,400
Get Your Fleet's Free Ad Plan
Case Study 2 — 6-Truck Company

Danielle Okafor · 6-truck fleet

Columbus, OH

Ad Account — Active
Monthly Spend$2,800
Cost per Call
3.8x
Monthly Calls
~194
ROAS
3.8x

8:14 AM — Inbound tow call

8:31 AM — Inbound tow call

9:02 AM — Inbound tow call

After 90 Days

  • ✓$2,800/mo in Facebook ads
  • ✓87 new reviews in 90 days
  • ✓Idle time down to under 2 hrs
  • ✓City impound contract secured
Ad Account — Before
Campaign Spend$0.00
Impressions
—
Clicks
—
Calls
—

No inbound calls logged today

Before Dispatch

  • $400/mo in Google ads (no results)
  • 12 reviews on GMB
  • Trucks idle 6+ hrs per day avg
  • No impound contract

"Danielle's fleet was leaving $6,000 a week on the table in idle hours. The impound contract alone — unlocked through a visibility campaign — added $4,200/month in guaranteed revenue."

Net Revenue Added+$91,200
Get Your Fleet's Free Ad Plan
Case Study 3 — 22-Truck Fleet

Ray & Sons Towing · 22-truck regional fleet

Memphis Metro, TN

Ad Account — Before
Campaign Spend$0.00
Impressions
—
Clicks
—
Calls
—

No inbound calls logged today

Before Dispatch

  • Fragmented spend across 3 agencies
  • No unified ad account
  • High cost-per-lead ($48 avg)
  • Zero roadside assistance contracts
Ad Account — Active
Monthly Spend$8,400
Cost per Call
$11.40
Monthly Calls
~736
ROAS
4.1x

8:14 AM — Inbound tow call

8:31 AM — Inbound tow call

9:02 AM — Inbound tow call

After 120 Days

  • ✓Single Dispatch account, full metro
  • ✓Unified creative across all 22 trucks
  • ✓Cost-per-lead dropped to $11.40
  • ✓2 roadside assistance contracts signed

"Three agencies, zero coordination, and a $48 cost-per-lead that made the math impossible. Dispatch consolidated the account, cut CPL by 76%, and secured two roadside assistance contracts that now run on autopilot."

Net Revenue Added+$214,000
Get Your Fleet's Free Ad Plan
Why Dispatch

Built for operators, not marketers.

Most ad agencies learn your industry from a Wikipedia article. We learned it from your call logs.

📡

We Speak Dispatcher

Rotation lists, impound contracts, flatbed vs. wheel-lift targeting — we know your business. No generic "increase visibility" nonsense.

💰

$14.30 Average CPL

Across all active tow accounts. Industry average: $48+.

📞

Call-First Creative

Every ad is built to generate a phone call, not a website click. We optimize for the moment the radio crackles.

🗺️

Geo-Fenced Precision

We target your service radius, not the whole state. Ads show to drivers on your highways, not three counties over.

📈

Weekly Performance Reports

Cost per call, calls generated, revenue attributed. Numbers a dispatcher can read, not a marketing deck.

🔒

No Long-Term Contracts

Month-to-month. If the calls stop, you walk. They haven't.

Across all active fleet accounts

40+ fleets. Zero failed campaigns.

Since 2022 · USA-only · Towing vertical exclusive

Start Today

Add another truck to your fleet.
This one runs on Facebook.

Tell us your fleet size and service area. We'll build your free custom ad plan — no sales call required, no credit card, no commitment.

Get Your Fleet's Free Ad Plan

Custom-built for your fleet size and market. Free. No catch.

No credit card. No sales call. Just the plan.

📋

Free PDF Download

The Tow Truck Owner's Facebook Ads Playbook

  • ✓The 3 ad formats that generate calls (not clicks)
  • ✓How to set a budget that actually makes money
  • ✓Why Google Ads don't work for towing
  • ✓The exact targeting we use for every fleet

Just your name and email. Unsubscribe any time.

FAQ

Straight answers.
No marketing speak.

Yes. Exclusively. We don't run ads for dentists, lawyers, or e-commerce. Every dollar of our expertise is in the towing vertical — motor clubs, impound contracts, private property, roadside assistance. That focus is why our CPL is $14.30 instead of $48.

Most operators see their first inbound calls within 72 hours of launch. Full optimization — where cost-per-call stabilizes and volume ramps — typically takes 2–3 weeks as Facebook's algorithm learns your market.

We've seen results with as little as $800/month in ad spend for solo operators in mid-size markets. Larger metros and fleets typically need $1,500–$3,000/month to saturate coverage. We'll tell you the honest number for your market in the free plan.

No. We build click-to-call ads that send traffic directly to your phone number. A website helps, but it's not required to start generating calls.

Google captures demand that already exists. Facebook creates demand. For towing, the highest-volume calls come from people who haven't Googled yet — they see your truck brand in their feed before the breakdown happens. We use both, but Facebook is the volume engine.

Month-to-month. Cancel with 30 days' notice. We keep clients because the calls keep coming, not because of paperwork.

Trucks idle = money gone. Get your free fleet ad plan.
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